Rajesh Babu brings 20 years of strategy and operating experience to the Naturally Boulder board, along with a passion for helping fledgling natural and organic food companies prosper and grow.
After spending several years at BCG, Bain and other consulting firms, Raj followed his interest in natural food and healthy living to WhiteWave Foods, where he held a number of strategic leadership roles. There, he helped to build the company’s corporate strategy, acquire businesses, and integrate businesses post-acquisition, including Whitewave’s own acquisition by Danone in 2016.
Raj then served as the President and Chief Operating Officer of Birch Benders, the #1 natural pancake & waffle mix brand and one of the fastest growing brands in the US. Raj scaled the business to include four product lines and distribution in over 10,000 stores, culminating in an acquisition by Sovos Brands. He then served as President of Cappello’s, a grain-free manufacturer of pizza, pasta and cookie dough, before taking his current role as a partner at BFG Partners, an early-stage investor in food, beverage and other consumer products.
Originally a Chicago native, Raj earned both his B.S. and his MBA at Northwestern University. He currently lives in Denver with his wife, Laura, and their two small children. He also serves on the board of alumni at Northwestern University and on the board of the Nathan Yip Foundation. In his spare time, you can find him playing softball, tennis, running or (despite his wife continuing to tell him he is too old) playing football.