Raul Pero

 |  December 13, 2021
Raul Pero

Recently, Raul decided to step down from his role at Planterra Foods to focus on his family and health. He is taking a few months off now and wants to dedicate some time to pay it forward by mentoring and coaching young entrepreneurs who want to succeed in the natural product space. He was also just selected as a marketing mentor for the third track of Beyond SKU startup accelerator in NYC. Raul is an accomplished Global Marketing Leader in Consumer Products with a background in Fortune 500, Private Equity backed, and start-up companies. He has extensive P&L management and global brand development experience in diverse categories including Food, Home, and Personal Care. He also has expertise in brand strategy creation and management, marketing plan development and implementation, product development and innovation, DTC, and digital marketing. Raul has a strong focus on consumer insights, market trends, and delivery of profitable business results. He has been recognized for exceptional leadership capabilities, pragmatic and innovative problem-solving.

What area(s) of focus would you most like to address with your mentees?

Brand Strategy and Product Development

How do you plan to structure your monthly meetings?

Depends on the topics. Would start with casual conversations until we find a rhythm that works for all and can come up with specific topics that are relevant to the mentee.

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

Entrepreneurs who have a business idea or have already launched a product but are ready to take the brand to the next level and need coaching on how to get there.