Sandi Grigoryan

Sandi is an expert visual thinker, concept molder, and daydreamer. With 10 years of experience under her belt with brands like Target, Loverboy, and Noodles & Co. She has created everything from identities and packaged goods to social media content created from materials that get stuck to her with double stick tape. Though her bed is comfy, she prefers dreaming outside under the stars.

What area(s) of focus would you most like to address with your mentees?

Packaging, Strategy, Brand Development, Social Media

How do you plan to structure your monthly meetings?

I plan to structure the meetings with various methods based on need. First I’d love to get to know them, their brand story, struggles, and goals. This would have light homework followed by a free-form discussion.
Then we’d break down the following monthly meetings into themed topics of work sessions/discussions. At each session or when necessary, we’d set goals and a plan of action to work toward. I’d cater to their needs, giving them my experience/expertise in working with other brands at their stage of business development. There would be homework and reflection at times, of course, but I’d like it to feel somewhat casual, creating a relationship that invites them to feel comfortable and challenged to make progress in this amazing industry.

Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?

TNKR works with various-sized companies but I really love working with new or younger-stage brands. I’m in this industry to make a difference and add value to our world so I’d love to be matched with a brand that reflects that spirit.

Being eager, motivated, and having a lot of passion to push forward is extremely important in a mentee/brand’s “success”. In my experience, it kind of takes a nutty person to “make it” and continue this hard work so bring on interesting people and weird ideas! These are all great requests but most importantly I hope the brand/mentee is open-minded and willing to take risks to help the brand grab attention and speak to its customers, specifically in the brand’s messaging, visuals, and actions. Otherwise, why are we here working so hard to make another “me too” brand?

Lastly, I love working alongside women specifically but I can be flexible. Thanks for your consideration.