50th Anniversary of Earth Day
Keynote Address with Jason Jones of Vital Farms
When: April 28, 2020
2:00 – 1:45 PM EDT / 1:00 – 1:45 PM CDT / 12:00 – 12:45 PM MDT / 11:00 – 11:45 AM PDT
Where: Zoom online videoconferencing
Subject Track: Business Essentials
To continue providing education and resources for our community in a safe and responsible manner, Naturally Boulder’s April events will be free and online. Please click here for more COVID-19 resources and information.
In celebration of the 50th anniversary of Earth Day, join Naturally Austin and Naturally Boulder for a webinar in three parts focusing on natural brands and sustainability. Join us for one session or all three! (Please note that each requires separate registration.)
We will start with one of the biggest impacts in our industry: packaging. What options are available and what should CPG companies large and small be thinking about to ensure they are protecting the planet? To register click here
In the second installment of our series, we will hear from industry experts about how to authentically message your brand, create effective packaging, and share your unique voice on your website and through social media channels. To register click here
The third session in our series features a keynote from Jason Jones. Jason is an entrepreneur and executive with a passion for upgrading our food industry from the inside. His specialties include conceptualizing disruptive brands and products, and assembling the capability to drive rapid growth. To register click here
Please be advised that these are three separate “events” and you will need to register for each one to receive the proper Zoom link. Below is the information for Session 3: Keynote Address
Moderated by Emily Kealey, Executive Director of Naturally Austin
12:00 – 12:45 PM MDT
Join us for this final session of our Earth Day celebration for a 30 minute keynote address from Jason Jones, President of Vital Farms, followed by 15 minutes of Q&A.
Meet the Panelists
Jason Jones is the Founder and President of Vital Farms Inc., at one time the #1 fastest growing food and beverage company by Inc. Magazine. Vital changed grocery shelves nationwide through their pioneering approach to quality food through animal welfare. He is an entrepreneur and executive with a passion for upgrading our food industry from the inside. His specialties include conceptualizing disruptive brands and products and assembling the capability to drive rapid growth.
Emily Kealey is the Executive Director of Naturally Austin. She has more than 20 years of public relations experience with expertise in strategic planning and execution of communications programs for an array of food and lifestyle consumer brands. Emily specializes in media relations, planning and executing events, cultivating and maintaining relationships with key media as well as writing materials that get attention. On top of her past PR experiences at large agencies, she also has the breadth and knowledge (and gray hairs) of owning her own pie business.
How do online events work?
Participants will be able to see and hear the presenters, but participants’ cameras won’t be on, and their mics will be muted. Participants will be able to type questions via the Chat box.
If you have used Zoom previously but not recently, you may want to make sure you’ve downloaded the latest version for optimal results. Click here for specific instructions on how to proceed. While you can access Zoom via your computer’s browser (Chrome is preferred) without creating an account, you may have a better experience if you download the Zoom interface to your computer and log into your free account. The Zoom app is also available for your smartphone. Note that the quality of the Webinar will fluctuate both based on your internet connection and that of the presenters.