Colorado Natural Products Pitch Slam

Colorado Naturally Boulder Pitch Slam

Pitch Slam

Naturally Boulder’s annual competition challenges entrepreneurs to pitch their young companies to an audience of industry legends and up-and-comers! A judging panel of experts determines which entrepreneur will win the grand prize: a booth at Natural Products Expo East, a guaranteed spot in Expo East’s Pitch Slam competition, and a high-value suite of business services. We source robust prize packages exclusively from our annual sponsors to provide a unique opportunity for sponsors and growing brands to interact.

Who qualifies for Pitch Slam?

Young Naturally Boulder member brands that have been in the market for at least a year and have a significant Colorado business presence.

Innovation Showcase

Pitch Slam also provides scores of new and established member brands with the opportunity to share new products and services in the Innovation Showcase, our tabletop exhibition.

Who qualifies for Innovation Showcase?

Established Naturally Boulder member brands who can demonstrate innovation to share with attendees and a significant Colorado business presence.

Plan to join us at the Boulder JCC the evening of February 23, 2023! Learn more and register today.

Come One, Come All

We're proud to host the premier celebrations of our region's natural and organic products community.
Hundreds of attendees from the Front Range and beyond join us annually to rub elbows with the best and brightest.
Join us for our annual events — Pitch Slam, Spring Fling, and Annual Awards!

Spring Fling Logo

About Spring Fling

Spring Fling is our annual celebration of the natural products industry’s roots in Boulder, as well as the thriving ecosystem it now nurtures. In the past, Spring Fling has hosted a lively Shoots Showcase that featured nearly three dozen local companies less than four years old and the festive event has attracted hundreds of attendees.

Come celebrate, reconnect with your community, and sample budding brands. We offer light bites, bars, plenty of fun non-alcoholic beverages, and places to relax and chat. We hope to see you there!

Spring Fling will remain an exclusive member and sponsor benefit by only being open to Naturally Boulder members, sponsors, and their guests.

Not a member or sponsor? Click here to learn more about joining our community.

Shoots Showcase logo

Shoots Showcase

Since the ’60s, Boulder has maintained its reputation for incubating inventive brands that progress the natural products industry. Spring Fling’s Shoots Showcase honors that reputation by giving budding brands the opportunity to showcase their products to hundreds of attendees.

Shoots Showcase Flowers

About Naturally Boulder’s Annual Awards

Naturally Boulder’s Annual Awards ceremony is a celebration of the natural and organic products industry and our vibrant community!

Awards Categories

  • Industry Leader of the Year
  • Service Provider of the Year
  • Conscious Business Catalyst
  • Emerging Brand of the Year
  • Brand of the Year
  • Lance Gentry Award


At Naturally Boulder, we’re not just looking for sponsors — we’re looking for partners. Would you like to connect with the innovative businesses leading the region’s booming natural and organic products industry? We can help. Sponsoring a signature event brings brand awareness, makes you stand out as a top thought-leader, and provides opportunities for special networking moments.

Not a member or sponsor? Click here to learn more about joining our community or sponsoring our next signature event.

Past Pitch Slam and Award Winners


Annual Awards

Brand of the Year: The Good Crisp Company
Emerging Brand of the Year: Byte Bars
Industry Leader of the Year: Carlotta Mast
Service Provider of the Year: SRW Agency
The Lance Gentry Award: Stacey Marcellus
Conscious Business Catalyst: The collective of Marshall Fire
responders, with special recognition for Basecamp Collective,
Big Red F restaurant group, Blackbelly, Conscious Alliance,
Danone NA, Fortnight Collective, Andy Clark of Moxie Bread,
Yasso, and all the supporting brands and many other
Naturally Boulder community members who contributed to this effort.


Pitch Slam February 23, 2023!


Pitch Slam: Frescos Beverage Corporation
Climate Catalyst: Danone North America
Breakout Brand: Cappello’s
Industry Leader / Community Champ: Justin Levy, Conscious Alliance


Pitch Slam & People’s Choice: Gruvi
Climate Catalyst: Organic India
Breakout Brand: Rowdy Mermaid Kombucha
Industry Leader / Community Champ: Bill Capsalis


Pitch Slam: Hoplark HopTea
Breakout Brand: Weller
Industry Leader / Community Champ: Dale Kamibayashi


Pitch Slam: Picaflor
Breakout Brand: Bobo’s
Industry Leader / Community Champ: Justin Gold


Pitch Slam: The Honest Stand
Breakout Brand: Goddess Garden
Industry Leader / Community Champ: Sylvia Tawse


Pitch Slam: Frau Fowler
Breakout Brand: Lucky’s Market
Industry Leader / Community Champ: Jane Miller


Pitch Slam: Wild Zora
Breakout Brand: Quinn Popcorn
Industry Leader / Community Champ: Steve Hughes


Pitch Slam: Appleooz
Best Young Business: Noosa Yoghurt
Company of the Year: Boulder Brands
The Lance Gentry Breakthrough Innovation Award: Quinn Popcorn
Lifetime Achievement: Joan Boykin


Pitch Slam: Compo Keeper
Best Young Business: Alfalfa’s Market
Company of the Year: WhiteWave Foods Company
Local Hero: Bryce Winton Brown
Focus on the Future: Silk
The Lance Gentry Breakthrough Innovation Award: Goddess Garden
Lifetime Achievement: Mo Siegel


Pitch Slam: Dressed Up Salad Dressing
Best Young Business: Boulder Soup Works
Company of the Year: Door to Door Organics
Local Hero: Joan Boykin
Focus on the Future: Teatulia
The Lance Gentry Breakthrough Innovation Award: Cheribundi
Lifetime Achievement: Paul Repetto


Pitch Slam: Bamboobies
Best Young Business: New Planet Beer
Company of the Year: EVOL Foods
Local Hero: Chef Ann Cooper, The Renegade Lunch Lady
Lifetime Achievement: Hass Hassan


Pitch Slam: White Girl Salsa
Best Young Business: Bhakti Chai
Company of the Year: Rudi’s Organic Bakery
Local Hero: Ramona Clark, Growing Gardens
Lifetime Achievement: Steve Demos


Pitch Slam: Goddess Garden
Best Young Business: MIX 1
Company of the Year: Eco-Products
Lifetime Achievement: Mark Retzloff


Pitch Slam: Sticky Fingers Cooking


Pitch Slam: “Under Research”


Pitch Slam: Phil’s Fresh Foods (later changed to EVOL Foods)


Pitch Slam: “Under Research”

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