Postponed! . . . . . “The Truth About Food:” A Short Film

Postponed! We will email our community when we reschedule. We apologize for any inconvenience.

Description:

All proceeds benefit Metro Caring, Denver’s frontline hunger-prevention organization.

“THE TRUTH ABOUT FOOD”

The Truth About Food is a short, compelling documentary about bridging the divide between the ‘haves’ and the ‘have nots’ of the natural food world. This film focuses on giving a voice to those people who feel outside the natural food world, looking in, and how they can be reached. This segment is indeed growing and very much wants to connect with young brands.

The Truth About Food premiered at Esca Bona 2017 in Austin and we are fortunate to share it with our Naturally Boulder community and beyond. It will be presented by the founders of Boulder Strategy House, Ashley Alsup, Chief Strategist and Kim Johnson, Chief Documentarian. A robust Q&A with the filmmakers will follow!

Panelist Bio’s:

Carlotta Mast, Naturally Boulder Board Chair, SVP Content & Insight at Informa’s Global Health & Nutrition Network

Naturally Boulder Board President and special opportunities chair. Carlotta Mast is the senior vice president of content and insights for Informa’s Global Health & Nutrition Network, which includes Boulder’s New Hope Network. Carlotta is a frequent speaker at industry events and conferences and has been interviewed about natural products industry trends and market performance by The New York Times, NPR, ABC News, BusinessWeek and numerous other media outlets. In addition to serving as Naturally Boulder’s board president, Carlotta sits on the board of the Climate Collaborative, whose mission is to leverage the power of the natural products industry to reverse climate change. In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores. Wholly Bites was sold in 2016 and is now marketed under the Thrive Tribe brand. Fun fact: A fourth generation Colorado native, Carlotta’s great grandparents emigrated from Sweden to Boulder in 1876.

Catherine Walsh, Naturally Boulder Vice President, Vice President of Operations of S.W. Basics

Board Vice President focusing on annual events and communications. Catherine is co-founder of Yummari, an organic superfood snack company that she and her husband founded in New York City. After attending a Naturally Boulder event, Catherine and her husband decided to move their business and themselves from New York to Boulder. Fun fact: While living in Singapore, Catherine adopted a local stray there from a shipyard and brought her back to the U.S. Lady Coco has now lived both in Manhattan and Colorado.

Kim Johnson, Co-Founder, Boulder Strategy House

Kim is a thinker and a filmmaker. She has been a producer and documentary filmmaker for over 20 years. Her collaborative, naturalistic production approach sets her subjects at ease and results in films that convey poignant information, fresh thinking, and incisive observations which resonate powerfully with viewers.

After receiving her BA from Duke University and MA from Stanford University in documentary film production, Kim’s career has included working as an ethnographic filmmaker/strategist for Interval Research, founded by Paul Allen of Microsoft as well as in television at CNN, BBC, PBS, and NBC Sports on a variety of international productions, including an Emmy-nominated film on Mt. Everest, with blind climber, Erik Weihenmayer, and team. Kim spent the last five years as senior producer and filmmaker at Crispin, Porter + Bogusky, where she applied her engaging filmmaking approach to qualitative market research projects for clients including Microsoft, Domino’s, Volkswagen, Best Buy and Coca Cola. Prior to CP+B, she worked at Radar Communications and engaged on projects with Levi Strauss, Starbucks, Toyota, and HP amongst others.

Her most recent project portfolio includes Burt’s Bees, Whole Foods Market, Revelry Brands and other clients in the outdoors market as well as health and wellness industry where Kim is continually working to capture relevant topics and communicate meaningful issues. Kim lives in Boulder, CO, and is an active board member for the Boulder Symphony. She especially enjoys being passionately engaged in the natural products industry development and growth.

Ashley Alsup, Co-Founder, Boulder Strategy House

Ashley has worked extensively in agencies both in the US and in London like Bartle Bogle Hegarty, on the board of Abbott Mead Vickers BBDO, and Crispin Porter + Bogusky. She headed up CP+B’s London office, supporting clients Burger King and Microsoft, before moving to Boulder to lead strategy on Burger King and American Express at the flagship. She was most recently the Chief Strategy Officer for BBDO ATL, where she successfully helped grow revenue and attract new accounts after years of decline.

Her experience includes foundational work on the globally recognized Johnnie Walker ‘Keep Walking’ campaign, Guinness and the 2006 Gunn Report Winner ‘noitulovE,’ on Burger King, including ‘Whopper Freakout,’’ and with American Express to design OPEN Forum for small business owners. She has also worked on numerous natural foods, big food, outdoor apparel, financial, and resort brands including most recently, Purina, Burt’s Bees and Made in Nature. Ashley lives in Boulder, Colorado with her husband, a scientist, and her two kids, and enjoys cooking, reading, cycling and occasionally, being ironic.

Ashley’s work has been recognized by D&AD, the Effies, the IPA and APG.

Donna Munip
Metro Caring is Denver’s frontline anti-hunger organization. The organization builds equity by Nourishing Neighbors, Providing Tools to Thrive, and Fostering Community. Donna has been working as CFO/COO of Metro Caring for slightly over 8 months. She has worked in many other non-profits over the past 20 years, focusing on everything from the environment, community activation, youth, and now food security.
‘My approach to work and to life is from a concept of fairness and equity for all; access to nutritious food being a basic human right. My initial interest in Metro Caring’s work was the focus on this basic human right – access to food. Delving deeper into Metro Caring’s mission, and understanding the programs more, I was, and continue to be, encouraged by the emphasis on attempting to solve the root causes of lack of access to good food. ‘Ending Hunger at its Root’ as the tag line and being an anti-hunger organization is much broader and deeper than first envisaged, resulting in a stronger impact overall.’
Donna has an MBA from Rutgers State University of New Jersey. She has lived in the Denver area for over 16 years and enjoys running and hiking with her family. She is also a qualified massage therapist.

Registration:

Naturally Boulder Members: $20
Public and guests: $25

All proceeds benefit Metro Caring, Denver’s frontline hunger-prevention organization.

Attendees can enter to win a free pass to Esca Bona 2018 in Austin.