Pamela Stewart is the President of Essenza Communications & Coaching, Inc., a full-service public relations, digital/social engagement and influencer marketing firm specializing in the health, wellness and natural products industry, with expertise in renewable energy, technology, outdoor industry, and more. Essenza has represented over 80 companies in the natural products industry, including food, beverage, personal care and supplements, as well as medical technology companies, restaurants and BtoB PR for a major national strategic marketing and branding firm. She was formerly Account Supervisor at Edelman International in Los Angeles, and has owned a Fleet Feet franchise as well as writing for a number of national magazines.
Specialties: The company has extensive media contacts in both natural and mainstream, trade and consumer. Client services include Digital Engagement, Media Relations, Influencer Marketing, Special Events, Cause-Related Marketing, Strategic Planning, Copy and Feature Writing, New Product Launches, Crisis Communications, Web/Internet Marketing, and Issues Management.
Essenza Communications also launched Essenza Coaching in 2020, with the goal of helping clients identify blockages to joy and success in life and business.
What area(s) of focus would you most like to address with your mentees?
Marketing (media relations and social media/influencer marketing), entrepreneurship, new biz dev.
How do you plan to structure your monthly meetings?
It depends on what I am working with the mentee on, but in general I would collaborate with the mentee to set a goal or goals for the duration of the relationship, with an agreement on process to meet those goals and then checks and balances along the way. Either in person or ZOOM meeting depending on logistics and both parties’ schedules.
Finally, who would be an ideal mentee for you in this program, given your areas of expertise and experience?
I have mentored several CU students studying PR and that has been extremely rewarding, to help nurture the next generation of publicists in a digital world which is ever changing. In terms of a fit for NB, I would be interested in working with a junior marketing person for a small and emerging brand to help them grow their roles, integrate with other marketing team and also sales, to bring value to the company. Marketing is often one of the first things to get cut or scaled back when budgets are tight, and it’s often because a CMO or supervisor doesn’t really understand how to maximize a team’s talents or the many avenues where creative strategy can play a role , or how to nurture junior marketing team members.