The Path to Retail: An Insider’s Guide to Selling into Retail Stores

, Videos  |  May 11, 2022

We understand that as an emerging brand, you have questions about how to get your product on to retail shelves. How do you find an appropriate buyer? When is the appropriate time to have your first meeting? How can you best prepare for that meeting?

Hear from insiders at nationwide companies as you learn what to expect for feedback and timing after your pitch, understand the buyers’ and distributors’ perspectives and challenges, and begin to speak the language of retailing.

Featured Speakers

Caroline Keating of Kroger

Jeff Lawrence of KeHE

Steven Nichols of New Nexus Group

Moderator: Bill Capsalis of Naturally Boulder

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